Sonya Hansen

Sonya Hansen is a seasoned marketing professional with extensive experience in demand generation and revenue marketing. Currently serving as the Senior Director of Global Demand Generation at Workiva since July 2021, Sonya previously held leadership roles at Matillion, Targetprocess, Inc., SmartAcre, IBM, AlchemyAPI, inContact, Rally Software Development, and the Better Business Bureau. Throughout the career, Sonya has successfully overseen full-funnel marketing strategies, built high-performing teams, and driven significant contributions to opportunity pipelines across various industries. A graduate of the University of Colorado Boulder with a Bachelor of Science in Marketing and Management, Sonya's expertise encompasses demand generation, account-based marketing, media relations, and customer engagement strategies.