Roberto Michel

Roberto Michel is a seasoned finance professional with extensive experience in the automotive industry. Currently serving as the Platform Finance Director at World Car Auto Group since March 2023, Roberto is responsible for hiring and training finance managers, optimizing contract funding processes, and enhancing department profitability while ensuring compliance with federal regulations. Previously, as the General Sales Manager at 77Subaru, Roberto focused on new and pre-owned vehicle sales growth and improved customer service metrics. Roberto has also contributed as a Finance Manager Program Instructor at the Automotive Dealership Institute, where a structured training program for finance managers was developed. Earlier roles include serving as Finance Director at Equity Auto Center LLC, achieving significant profit increases and efficiency improvements, as well as working as a Finance Manager at Avondale Toyota, a top dealership in retail sales. Roberto began the automotive career as the Used Car Sales Director at Equity Auto Center LLC, managing a high-volume retail operation.