Jimmy Hadden (He/Him)

Jimmy Hadden was an unconventional hire for Wyze Labs in 2019. They had been a prolific game developer and modder since 13 years old, with more than 10 years of experience marketing to and managing online modding communities for the Nintendo game Super Smash Bros. Brawl. They also were a developer and community manager for the popular online game Super Smash Flash 2, as well as a co-founder of Team Fray and its game, Fraymakers, which would later become the #1-funded fighting game on Kickstarter.

Joining as a Sr. Community Manager, Jimmy Hadden took Wyze Labs' online communities to the next level. They used their expertise with devoted online audiences to amplify and engage Wyze’s core enthusiastic fanbase. They also leveraged their connections and reputation in the gaming industry to collaborate with influencers and the community at large through live streams, videos, and giveaways, and later expanded into a Sr. Growth Manager role after leading foundational growth marketing for Wyze’s services subscription business, Cam Plus.

Later, during the upswing of TikTok Shop, Jimmy Hadden led the strategy and execution of social shopping initiatives for the brand, earning the title of Head of Social Commerce. Under their leadership, Wyze Labs became the #1 tech brand on TikTok Shop in just two months, with millions of dollars in sales monthly.

Jimmy Hadden is based in Seattle, Washington, United States. He reports to Dave Crosby, CMO & Co-Founder of Wyze Labs. Some of his coworkers include Logan Dunn - Head of Growth, Kyle Christensen - Head of Brand Marketing, Lin Chen - Sr. Principal Scientist, and Michael Sobaski - Senior Director of Product Management.