Veronica Ronnie Tucker

Veronica “Ronnie” Tucker joined the YMCA of Greater New York in June 2019 and is responsible for building and leading YNYC’s Marketing and Communications team. She has a 25-year plus track record of integrating marketing strategy into digital content, traditional and social media, creative and partnerships.

Prior to joining the Y, Ronnie was the Senior Vice President, Marketing and Digital, at New York Road Runners (NYRR) where she was responsible for managing all branding, communications and revenue generating initiatives around NYRR’s 50+ annual events, including the TCS New York City Marathon, as well as digital products and youth and community programs. She established NYRR’s first ever brand strategy and led the creation of the new TCS New York City Marathon brand identity and multiple marathon advertising campaigns, resulting in year over year brand growth. Her team launched NYRR’s youth brand identity, Rising New York Road Runners, impacting over 250,000 kids nationwide and handled all marketing and branding duties around the NYRR RunCenter, a community running center located in mid-town, New York City. As the leader of NYRR’s content team, Ronnie built out the digital and social media team; created a content marketing strategy; and prioritized communications across the key channels of web, social, mobile, and email, bringing social media to the forefront of NYRR’s community driven communications strategy.

Before NYRR, Ronnie worked on the agency side of the business where she managed client account teams and delivered strategic planning and integrated programming for client businesses. Additionally, she was senior director of partnership marketing at the USTA, managing annual partnership marketing activity for all professional tennis events in the United States, including the US Open and US Open Series. Prior to that, she was the director of brand marketing at InBev USA, where she oversaw the development of national marketing strategies for such brands as Rolling Rock, Labatt Blue and Beck’s. She has also managed marketing planning and activations for other large client accounts such as IBM, Pepsi and Chase Bank.

Ronnie and her husband, Kirk, live in Connecticut and have two children. She is a long time hockey mom and can be frequently found at a college hockey rink on the weekend.