Veronica Alcaro

VP Brand at Zenni Optical

Veronica Alcaro has a diverse work experience spanning several companies and roles. Veronica currently holds the position of VP Brand at Zenni Optical, where they are responsible for establishing brand strategy, managing team integration, and overseeing PR strategies and brand ambassador partnerships. Prior to this, they served as the Senior Director, AVP at Material, where they increased agency revenue and developed brand strategies for a national healthcare system. Veronica also worked as the Senior Director Client Services at Primacy, where they managed client relationships and guided internal teams. Veronica's earlier experience includes roles at Connelly Partners as a Group Account Director, Account Director, and Management Supervisor, where they led strategic marketing campaigns and implemented effective marketing programs. Veronica began their career as the Sales and Marketing Manager at Wellbridge.

Veronica Alcaro holds a Bachelor of Arts degree in English and Philosophy from Saint Michael's College.

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