Ida Bark Bjurman

Ida Bark Bjurman is a seasoned UX professional with significant experience in leading design efforts across various industries. Currently serving as UX Lead at King since January 2023, Ida leads the UX for the Core Gameplay area for Candy Crush Soda. Prior to this, Ida held key roles at H&M Group from June 2020 to January 2023, overseeing product design and leading design initiatives that focused on customer engagement within the business tech function. Previous positions include UX Designer and Business Analyst at H&M, User Experience Designer and IT Management Consultant at Connecta, and consultant roles at Cybercom and SINTEF. Ida holds a Master's degree in Information Technology with a specialization in Human-Computer Interaction from Uppsala University and has furthered education through various programs, enhancing leadership and communication skills in design.