Marketing Manager, Ecosystem (remote, Usa)

Who we are:

Stay AI is powered by savvy DTC industry vets, who have each been building subscription programs for over ten years. We’ve worked with over 300+ subscription-focused CPG brands that have generated hundreds of millions in subscription revenue alone. Our product is shaped by lifelong marketers who specialize in acquisition and retention, not developers—and it shows.

We have amazing investors like Telescope Partners, with participation from Boulder Food Group, Riverpark Ventures, and Vanterra Capital. Previous investments were led by Watchfire Ventures, alongside industry leaders such as Nik Sharma (Sharma Brands) and Adam Turner (Postscript).

We are not afraid of challenging work and are excited to build the next big thing. Sound good to you? Then, please read more about our role!

Our culture:

We are dedicated to our work, but equally committed to celebrating our achievements. Collaboration is at the heart of everything we do, as we firmly believe in the power of teamwork. While we are remote-first as a company, we try to create opportunities to meet each other. That's why we organize annual offsite retreats in the beautiful setting of Park City, where we engage in exciting activities such as tubing, ATV rides, and hiking adventures!

Who you are:

As a Marketing Manager you will be responsible for building and executing a comprehensive marketing strategy that strengthens our presence in the Shopify ecosystem. You will collaborate with key partners and thought leaders on co-marketing initiatives, plan and execute high-impact events, create demand-generation programs, and support partner enablement with tools and resources. This cross-functional role will require close collaboration with product, marketing, sales, and partnerships teams to align ecosystem efforts with Stay’s overall go-to-market (GTM) strategy.

What you'll do:

Partnership Marketing Strategy

• Work with the Director of Marketing and Director of Partnerships to develop and execute a scalable channel partner marketing strategy that drives pipeline growth
• Identify, establish, and nurture relationships with key partners, agencies, and thought leaders to unlock co-marketing opportunities
• Lead joint marketing initiatives, such as webinars, co-branded content, and campaigns, to maximize ecosystem reach and engagement

Event Strategy & Execution

• Plan and execute in-person events, including conferences, dinners/small events, tradeshows, and meetups to build brand presence and generate demand
• Oversee event logistics, budgets, sponsorship opportunities, and post-event analysis to ensure alignment with business goals

Demand Generation

• Develop and manage ecosystem-specific demand generation efforts: leveraging digital channels, social media engagement, hosting events, and testing new initiatives to drive pipeline and brand awareness

Performance Analysis & Reporting

• Track campaign performance to measure the success of ecosystem marketing initiatives
• Deliver regular performance reports with actionable insights to stakeholders across the organization

Cross-Functional Collaboration

• Work closely with product marketing to align messaging and product positioning for ecosystem campaigns
• Work with the partnerships team to ensure seamless execution of co-marketing efforts and partner engagement strategies
• Collaborate with the partnerships team to prioritize key relationships and joint opportunities

What you’ll bring:

• 3+ years of partnership, community, or event marketing experience, preferably within SaaS or eCommerce (Shopify experience is a strong plus)
• Experience planning and managing events (digital and in-person), including budget management, logistics, promotion, and post-event analysis
• Proven track record of developing and executing co-marketing campaigns with channel partners and driving measurable outcomes
• Familiarity with demand generation strategies, tools, and metrics
• Strong analytical skills with the ability to measure and optimize campaign performance
• Exceptional communication, relationship-building, and presentation skills
• Ability to travel to events across the US up to 25% of the time
• Comfortable working in a fast-paced startup environment

Nice to haves:

• Experience with Shopify’s ecosystem, tools, and partner programs
• Proficiency with marketing automation platforms (e.g., HubSpot, Salesforce)
• Proven experience conducting webinars, interviews, and field marketing initiatives

Why join us?:

• The opportunity to make a huge impact at a high-growth startup
• Working alongside Stayers who are fun and collaborative
• Contribute to the growth of our product as we scale quickly
• Competitive salary, equity options, and benefits