Account Executive

About WTD:

Recognized as one of Canada’s fastest growing companies, William Thomas Digital (WTD) is an evolution, adaptation and transformation agency. We marry human-centered strategy with our legacy of leadership in 1:1 and complex tech implementations to keep our clients ahead of the curve.

Our Purpose:

We exist to help brands succeed in a world that never stops.

Our Focus:

Connected customer experiences and tech-enabled solutions that drive growth and grow margin

Our Work:

We unite Canada’s top technologists, strategists and marketing leaders. Our goal is to push marketing technology to its limit to deliver connected, 1:1 experiences that drive business return. Though specialized in digital 1:1 (email, mobile push, SMS, web, app), our wheelhouse spans any initiative rooted in data and personalization. We are platform-agnostic, channel-agnostic, and proud to support some of North America’s biggest and best-loved brands.

More about WTD:

WTD is hybrid and we are in office 3 days a week (in Liberty Village, Toronto).

We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). We will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require an accommodation, please notify us and we will work with you to meet your needs.

About the Account Executive Role

We’re seeking an Account Executive to join our award-winning team. A job description is below.

Important note: If this job description feels like we’ve read your resume and it’s right up your alley – apply! Or if this job description feels like something you’d love to do but you don’t have all the skills and experience but you feel like you have relevant and transferrable skills and experience – apply anyway. Curiosity, enthusiasm and ability to learn matters more than hard skills.

Role overview:

The team at WTD is split into five disciplines: Account Service, Technology, Strategy, Creative and Technical Project Management. This Account Executive role fits into the Account Service Team and is a core “doer+integrator” role that owns the end-to-end orchestration of delivery between strategy, creative, technology and technical project management to deliver project-level success working across 2-3 clients reporting into Account Supervisor and/or Account Director levels. Here’s a bit more around the specifics.

Key responsibilities:

• Spearheading project-level intake and briefing on up to 2-3 client engagements.
• Owning end to end orchestration of delivery – interfacing with strategy, creative, technology and technical project management as needed.
• Identifying opportunities to optimize both your project-level activity and your accounts as a whole

Who would the AE be interfacing with externally?

Client Project Managers, Marketing Manager, Product Managers

Tactical Deliverables you might produce:

• CRM programs (ad hoc deploys, journeys/automation builds and updates, performance analysis and optimization, contact strategy and preference centre builds, etc across email, SMS, app push)
• Web builds/updates (site/microsite)
  • Sample subtasks within the above would include:
  • Task briefs
  • Project timelines and work effort estimation as inputs to scopes of work
  • Basic campaign performance analysis
• Core Account Management work:
  • Competitive POVs/Hotsheets
  • Financial management reports (Budget Control Reports, Reconciliations)
  • Admin (status reports, contact reports, etc)

Skills and Experience:

• You’re curious and interested in the 1:1 space and want to learn.
• Junior (but not entry) level in your career (e.g. 1-5 years in the industry)
• Ideally you come from a CRM/1:1 background – but digital or integrated work works too
• You’re a detail-oriented multi-tasker who thrives in environments of rapid pace, volume and detail.
• You have a bias for action and can help a team move forward through the twists and turns that inevitably will come.
• You’re a strong communicator (written and oral) and relationship builder
• Technology is your friend and you’re highly proficient in standard Account-Centric software (Microsoft365, Google Workspace, Google Marketing Platform, etc)

Qualifications that are a plus:

• Experience in creative and PM collaboration software (e.g. Figma, Miro, Smartsheet, Wrike) or CRM in-platform experience (Salesforce ecosystem, Adobe, Braze, Bloomreach, Customer.IO, Campaign Monitor, Selligent, etc) a plus.